Sales Question Bank
for Exam preparation

Q2. Two genres of consumer market segmentation are _________ and ________.

1. Demographic, promotional
2. Behavioral, geographic
3. Geographic, social
4. Psychographic, economic

Q3. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Q4. Which of the following marketing philosophy believes and operates with the guiding force that the consumers will prefer those products which are available at the right time and at right places?

1. Production concept
2. Exchange concept
3. Product concept
4. Marketing concept

Q5. Which of the following is not a source of product ideas?

1. Research and development personnel
2. Marketing personnel
3. Associated companies in other countries
4. Accountants

Q6. The creation of modern marketing is the result of ___

1. Industrial Revolution
2. Barter system
3. Decentralised exchange
4. Pre-industrial period

Q7. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

1. Natural conditions
2. Technological feasibility
3. Social and cultural norms
4. Distribution structure
5. Legal and political constraints

Q8. In SWOT, the letter ‘O’ stands for –

1. Omnipresent (product lines)
2. Obvious (Marketing responses)
3. Occurrence (of trade cycles)
4. None of the above

Q9. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q10. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

1. The demand for services tends to be more elastic than the demand for goods
2. Cost-oriented pricing is more difficult for services.
3. Comparing prices of competitors is more difficult for service consumers
4. Consumers are less able to stockpile services by taking advantage of discount prices